Beira

Nowadays, urbanization is developing rapidly. Life with fast pace and high cost keeps squeezing people’s spiritual world.

In Northern Europe, there are five world’s happiest countries, which are Sweden, Norway Finland, Denmark and iceland. They are given fairytale colors by nature, with lands surrounded by lakes and mountains covered by snow, Each year, there are thousands of tourists come to Northern Europe to release their souls and search for identities in the clean and beautiful scenery. Here, naturalness, briefness and pureness become a fashion, a style and an attitude.The inspiration of Beira came from the ice mountains in Northern Europe. Beira, a perfect combination of concise design language, clear and powerful lines and the strength of birth, presents its clean cut, calm and vigorous, simple and elegant images at the same time.

Beira, a combination of design and nature, emancipates our mind from doctrines and gives the user a free and humanistic concern, bringing us the feeling of life force’s return.